Categories: brand, collateral
Utica Dental is a Cosmetic Dentist in Tulsa. Dr. Mike Hinkle, in practice for over 20 years as Cosmetic Family Dentist of Tulsa, desired to expand his practice. A new building, additional dentists and expanded offerings were being planned.
Dr. Hinkle was referred to Creative State by an existing Creative State client. He came to Creative State with a desire to re-brand his company. The initial Discovery meeting revealed the future plans and the business objectives of expansion so Creative State recommended a name change as well. So, Cosmetic Family Dentistry of Tulsa became Utica Dental. With a new name selected Creative State worked closely with Dr. Hinkle, his wife and his architectural design color palette to determine the style and perception they wanted to achieve in the market place.
Creative State presented a few logos. They chose one. We discussed the tag line and what it should be. Because Dr. Hinkle had such captivating client transformations and had built his reputation around smiles it was a fairly easy decision to choose the tag line "Life Changing Smiles".
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