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When Is It Time For A Website Redesign?

Amazon.com in 1995 and 2023 (use the slider to compare)

The last time you decided to give your website a facelift, who had a seat at the table? Chances are it was your design team, a handful of internal stakeholders, and maybe an advisor or two. But did you remember to include feedback from your most valuable asset—your existing customers?


Recognizing the Signals for a Redesign


Determining when to update your website is essential. Here are some signs that the time is right:


  • Outdated Design: An aged look can signal to your audience that your business might not be keeping up with the times.
  • Inadequate Mobile Experience: With Google giving preference to mobile-optimized sites, you can't afford to ignore this aspect any longer.
  • High Bounce Rate: Data from Google shows that 53% of mobile users will leave a site that takes too long to load. This is a strong indicator that user experience needs improvement.
  • Declining Conversions: If user interactions like sign-ups or purchases are dropping, your website is not doing its job effectively.
  • Strategic Business Shifts: If your company is pivoting, entering new markets, or changing its product line, it's probably time to reflect those changes on your website as well.


The Missing Piece: Customer Involvement


One element that often falls through the cracks is customer input. According to HubSpot, customer service is a key differentiator for 55% of businesses. It's no different when it comes to your website. So why not consult your most qualified critics? Consider using surveys or offering a small incentive like a gift certificate for feedback. Though it might take some extra effort, the insight you gain is invaluable.


Ready to Take the Next Step?

If you're contemplating whether it's time for a new website, why not consult the experts? Reach out to the Creative State team today. We understand the intricacies of web design and, more importantly, we know how to build a site that resonates with your most crucial audience—your customers.

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