AI Strategy
AI that earns its keep, not a slide deck about AI.
Tulsa-based, building for businesses since 1999, with multiple clients we have kept for well over a decade. We help you find the one or two places AI actually earns its keep in your operation, build the tool, hook it into the systems your team already uses, and stay on after launch to make sure the math is still working.
Forbes Agency Council · 1,000+ clients · 25+ years
What we mean
AI strategy is finding where it earns its keep, then building it.
AI strategy means different things to different people. For some it is a list of AI tools to evaluate. For others it is a chatbot to add to the website. For others it is a deck the executive team asked for. All of those are part of the conversation, sometimes. The work that actually changes how your business runs is different: a tool your sales team uses every Monday morning, a customer-service helper that drafts the first reply on every email, a workflow that handles the repetitive part of quoting so your estimator spends the hour on the customer call instead.
We help you decide where AI is worth the time and money and where it is not, then we build the thing the decision points at. Most operations have one or two places AI earns its keep right now, not twenty. The first call is a real conversation about which one or two those are for your business.
We are a small team in Tulsa. 25+ years in business, more than a thousand clients across that time. The same person you talk to on the first call is on the calls when the tool is in your team's hands, and the same person you call when the tool needs to grow into something new a year later.
How we work
From the first conversation to a tool your team actually uses.
First conversation
We talk about your business, not the AI. What your team spends its hours on, what your customers ask for over and over, what is in fire-drill mode every week, what "success" looks like a year from now. AI only matters in the context of those answers, and most of the right uses surface in the first thirty minutes once you describe the work.
Find the spots where AI earns its keep
We sit with your team and look at the actual hours in the week, side-by-side with the parts of your operation that touch a customer. The places AI earns its keep are usually the repetitive, rules-based tasks where the answer is right in front of someone already, plus the customer moments where a smarter response would change the outcome. We walk out with one or two real projects, not a wish list of twenty.
Build
The work is hand-built on infrastructure we manage. AI calls happen in the background, hooked into the systems your team already uses (your CRM, your email, your file storage, your website). Your customer data stays where it belongs. The interface your team sees is whatever fits the job: a web app, a button inside a tool you already own, or just a quieter inbox.
Launch and watch
We launch the tool with the team that will use it, in their hands, on the work they actually do. The first two weeks after launch are when the small things surface, and we are still on the project to fix them. We watch the math too. If a tool was supposed to save your team six hours a week and it is saving four, we tell you and we figure out what to change.
Year two and beyond
The AI tools your business runs need a slower kind of upkeep than a website. New models come out, the rules of your business change, customer behavior shifts. Most of our clients stay on for hosting, tuning, and the next wave of work because the same team that built the tool can support it. We have multiple clients we have worked with for well over a decade.
Our approach
What you get that you wouldn't from a slide-deck consultant.
Partner, not vendor
We sell relationships, not projects. We worked with our very first client from 1999 for over 20 years, until he retired. Across that time we helped him build his business: the brand for the company itself, then the design and digital work for a wide variety of product lines (books, seminars, products) as they came along. We were there through periods of growth and through the harder stretches too. The first AI tool on day one is the start. The relationship is what's worth paying for, and AI especially needs someone still around to tune it next year.
Strategy from the business side
Most agencies in our space are owned by a designer or a programmer, and a lot of the AI shops popping up right now are run by strategists who write decks but do not build the work. Our founder is neither. His background is the business side. When you tell him you want to add AI, his first question is what you are trying to accomplish, and the second is whether AI is actually the cheapest way to get there. Often it is. Just as often the right tool is a spreadsheet and a Tuesday meeting, and we will tell you that on the first call. The strategy starts from the business side. The build comes from our developers.
Custom, not template
No off-the-shelf chatbot you have already seen on twenty other sites. No Squarespace plugin. Every AI tool we build is hand-designed for the specific operation it lives inside: your customer language, your product data, your internal rules. The risk with a template AI tool is not how it answers on day one. It's that it answers the same way for every business that bought it, and your customers can tell. The point of going custom is that the tool sounds like your business, not somebody else's.
Pick projects that pay off
The honest truth about AI in 2026 is that most of the projects shops are happy to charge for do not earn back the invoice. We only take on AI work where the math actually pencils out for the client. The first call is a real conversation about where AI is likely to earn its keep in your business and where it is not. We have walked away from AI work other shops would have happily billed for, because the math did not work and the client was better off without it.
Industries
Who we build for.
25+ years and 1,000+ clients across these industries. We bring the same level of craft to every one of them, AI or no AI.
Industrial & Energy
Pipeline Equipment, Inc.
Legal
Secrest Hill & Secrest
Construction
Caton Asphalt
Home Services
Flash Painting
E-Commerce
Bellara Brass
Music & Entertainment
Garth Brooks, Taylor Swift
Non-Profit
Tulsa Girls Art School
Local & Regional Brands
1,000+ clients
Pricing
What's all this cost?
Most people want to know pretty early on. So let's get it out of the way, before you write a proposal in your head and we both end up in different ballparks.
Unlike many shops in our space, we do not have a minimum budget requirement. We have built AI tools at every size: from a small workflow automation that saves a team a few hours a week, all the way up to custom internal tools and personalized customer experiences that touch every part of an operation. Projects on our list have ranged from a few hundred dollars to well over $1,000,000.
When you compare us to other shops, you will likely find we are neither the most expensive nor the least. The cheapest option (a freelancer who bolts a chatbot to your site, an off-the-shelf plugin, a one-week build that nobody is going to support) usually is not a quality problem on day one. It is that the tool stops working the first time the business changes shape (a new product line, a new system the AI has to talk to, a model that gets retired) and there is nobody still around to fix it.
The good news is you do not have to do everything in one go. Most of our long-term clients started with a smaller piece and built on it over the years. One client we worked with from 1999 took that approach. He spent a chunk up front, then a little each year as the business grew. By the time he retired over 20 years later, the work we did with him had been with him through every version of his business.
Monthly Partnership
For businesses that need an actual marketing and tech team.
For larger or more marketing-mature businesses, we work on a monthly partnership instead of a one-time project. Roughly $500 to $5,000 a month, less than the cost of a single full-time employee. The AI work is built in.
For that, you get our entire team. Designers, back-end programmers, search engine experts, social media, photographers, video, and AI work that gets built and supported. Basically your outsourced marketing and technology department, on call. The tools stay tuned because the same team that built them is the team using them every week.
Most of the time, when we sit down with a marketing-aware business and run the math both ways, the monthly model ends up being the better deal. AI especially benefits from this rhythm. The tools need ongoing tuning as models change, customer behavior shifts, and the business itself evolves.
Questions
What people ask us before they hire us.
What does "AI strategy" actually mean?
Three shapes of work, mostly. The first is workflow automation: the repeating, rules-based tasks your team does every week, handed off to a tool that runs them in the background. The second is personalized customer experiences: a website or app that adjusts to who is looking at it. The third is custom internal tools: small, purpose-built helpers that answer a specific question or draft a specific document for your team. Same through-line on all three. AI doing a specific job inside your operation.
What makes you different from a consultant who only does AI?
Most agencies in our space are owned by a designer or a programmer, and a lot of the AI shops popping up right now are run by strategists who write decks but do not build the work. Our founder is neither. His background is the business side. When you tell him you want to add AI, his first question is what you are trying to accomplish, and the second is whether AI is actually the cheapest way to get there. Often it is. Just as often the right tool is a spreadsheet and a Tuesday meeting, and we will tell you that on the first call. The strategy starts from the business side. The build comes from our developers.
How long does an AI project take?
It depends on the shape. A focused workflow automation or a small internal tool can be in your team's hands in a few weeks. A bigger build, like a personalized website experience or a tool that pulls from a few of your existing systems at once, runs more like 8 to 14 weeks from kickoff. The first call is where we figure out which shape fits, and after that you get a real timeline.
Will this work with the systems we already use?
Usually, yes. Most of the AI tools we build connect to the systems your team already lives in: your CRM, your email, your spreadsheets, your scheduling, your file storage. The AI does its job in the background and the result shows up where your team is already looking. We do not ask you to rip out what you have and start over.
Are we putting our customer data at risk by adding AI?
Not if it is built right. The same rules that applied before AI still apply. Your customer data stays in systems you control. The AI calls happen behind the scenes, with the inputs and outputs scoped to the job at hand. We do not feed your customer database into a public chatbot. If a tool needs sensitive information to do its job, we route it through the kind of private setup banks and law firms have used for years.
What about ChatGPT, Claude, and Google AI Overview finding our business?
That falls under our SEO and AI search service, but it overlaps with this work. Some of the same hidden tags and clear writing that get a regular website cited by ChatGPT or Google AI Overview also help an AI assistant your team uses understand your own business. When we build internal tools, we make sure the description of what your company does is consistent with what is on the public site, so the AI does not contradict itself between the front desk and the back office.
What if it does not pay off?
We only take on AI work where the math actually pencils out for the client. The first call gets you a real conversation about where AI is likely to earn its keep in your business and where it is not. If we cannot point at the math on a specific project, we will tell you to wait. We have walked away from AI projects that other shops would have happily charged for.
Got a project? Let's talk.
Fill out the form, send an email, or call. The first conversation is free, and we're not going to beat your door down. We'll tell you where AI is likely to earn its keep, what to build first, what to skip, and what we'd charge for it. If we're not the right fit for what you're trying to do, we'll tell you that on the first call.