Branding and Design
Identity that holds up on a phone and a billboard.
Tulsa-based, building brands since 1999, with multiple clients we have kept for well over a decade. We build complete identities (logo, color, type, and a written guidelines document) made to work on a business card, on a truck door, on a phone screen, and on a billboard.
Forbes Agency Council · 1,000+ clients · 25+ years
What we mean
Branding is more than the logo.
Most people use "branding" and "logo" interchangeably. The logo is part of it. The other parts are everything around the logo: the colors that pair with it, the type that runs next to it, the photography style, and the rules that keep all of it consistent when somebody else (your printer, your sign vendor, your nephew helping with the trade show booth) is using it without you in the room.
A brand has to work on a business card and on a billboard, on a phone screen and on the side of a truck. We design for the whole range. The mark gets tested at a thumbnail size before it gets blown up to a banner, because the place a brand actually fails first is small and on a phone, not big and on a wall.
We are a small team in Tulsa. 25+ years in business, more than a thousand clients across that time. The same person you talk to on the first call is on the calls when the design lands, and the same person you call when the brand needs to stretch into something new a year later.
How we work
From the first conversation to a brand other people on your team can use without calling us.
First conversation
We talk about your business, not the logo. What you sell, who buys, what your competitors look like, what "success" looks like a year from now. The brand only matters in the context of those answers, and most of the meaningful decisions get made before anyone opens a design file.
Audit and direction
We pull together what you have today (logo, colors, photography, anything that touches a customer) and we look at it side-by-side with the businesses you compete against. Then we set direction: what stays, what changes, what we're trying to make people feel when they see your name.
Identity build
Logo and mark, color system, type system, and the rules that hold them together. We bring two or three real directions to the first review, not twenty. Some design firms pad a presentation with twenty options to justify their fees: a senior designer does the two good ones, junior designers and interns fill out the rest, and the client gets steered back to the two real options at the end. We don't work that way. The options you see are options we'd be comfortable building your business on. If we wouldn't, we don't show them.
Apply it everywhere
A brand has to hold up on every surface it ends up on. A business card. A truck door. A trade show booth. A phone screen. A billboard. We test the mark on the things it actually has to live on, at the sizes it actually has to work at. The place a brand fails first is small and on a phone, not big and on a wall. We design for both.
Guidelines and handoff
You walk away with a written brand guidelines document, so your brand stays consistent inside your company and across every outside vendor who touches it: signage shops, apparel printers, trade show fabricators, vehicle wrap shops, the next person you hire to run your social. You also get the final logo and any related marks in every file format you'll need (print, web, embroidery, signage, vehicle wraps, etc.), so whatever the application, you have a file that works.
Our approach
What you get that you wouldn't from a logo shop.
Partner, not vendor
We sell relationships, not projects. We worked with our very first client from 1999 for over 20 years, until he retired. Across that time we helped him build his business: the brand for the company itself, then the brand and design work for a wide variety of product lines (books, seminars, products) as they came along. We were there through periods of growth and through the harder stretches too. The brand on day one is the start. The relationship is what's worth paying for.
Strategy from the business side
Most agencies in our space are owned by a designer or a programmer. Our founder is neither. His background is the business side. When you tell him you want a rebrand, his first question is what you are trying to accomplish. If you want to look premium so you can charge more, that's a different brand than one built to feel approachable to a homeowner. Different goals, different brands. The strategy starts from the business side. The design comes from our designers.
Custom, not template
No logo generators. No template marks dressed up with a different name. Every identity we build is hand-designed for the specific business it represents. The risk with a template is not how it looks on day one. It's that you end up looking like every other business that picked the same template. The point of going custom is that the brand looks like your business, not somebody else's.
Built to be recognized, by people and by AI
A brand only works if buyers can recognize it consistently across every place they encounter it. That used to mean print, signage, and a website. Today it also means the AI tools your buyers ask for recommendations: ChatGPT, Claude, Google's AI Overview. We make sure the visual system is consistent everywhere a human will see it, and we make sure the name, description, and identity are clear enough that the AI tools quote your business correctly when somebody asks.
Selected work
Brands we've built.
Industries
Who we build for.
25+ years and 1,000+ clients across these industries. We bring the same level of craft to every one of them.
Industrial & Energy
Pipeline Equipment, Inc.
Legal
Secrest Hill & Secrest
Construction
Caton Asphalt
Home Services
Flash Painting
E-Commerce
Bellara Brass
Music & Entertainment
Garth Brooks, Taylor Swift
Non-Profit
Tulsa Girls Art School
Local & Regional Brands
1,000+ clients
Pricing
What's all this cost?
Most people want to know pretty early on. So let's get it out of the way, before you write a proposal in your head and we both end up in different ballparks.
Unlike many shops in our space, we do not have a minimum budget requirement. We have built brands at every size: from a logo and a few core pieces of collateral, all the way up to full identity systems with packaging, signage, vehicle wraps, and a website launching alongside. Projects on our list have ranged from a few hundred dollars to well over $1,000,000.
When you compare us to other shops, you will likely find we are neither the most expensive nor the least. The cheapest option (a friend, a logo generator, the cousin with a copy of Photoshop) usually is not a quality problem on day one. It is that the brand falls apart the first time it has to stretch (a new product line, a billboard, a vehicle wrap) and there is nothing underneath to hold it together.
The good news is you do not have to do everything in one go. Most of our long-term clients started with a smaller piece and built on it over the years. One client we worked with from 1999 took that approach. He spent a chunk up front, then a little each year as the business grew. By the time he retired over 20 years later, his brand had been with him through every version of his business.
Monthly Partnership
For businesses that need an actual marketing team.
For larger or more marketing-mature businesses, we work on a monthly partnership instead of a one-time project. Roughly $500 to $5,000 a month, less than the cost of a single full-time employee. The brand work is built in.
For that, you get our entire team. Designers, back-end programmers, search engine experts, social media, photographers, video. Basically your outsourced marketing department, on call. The brand stays consistent because the same team that built it is the team using it on every campaign, every social post, every print piece.
Most of the time, when we sit down with a marketing-aware business and run the math both ways, the monthly model ends up being the better deal.
Questions
What people ask us before they hire us.
What does a branding project actually include?
At a minimum, a logo and mark, a color system, a type system, and a written set of guidelines so the brand stays consistent when other people use it. From there it scales: business cards and stationery, signage and vehicle wraps, trade show booths, packaging, photography direction, and the brand styling that carries into your website. We scope to what your business needs, not to a template package.
What makes you different from a designer-owned shop?
Most agencies in our space are owned by a designer or a programmer. Our founder is neither. His background is the business side. When you tell him you want a new brand, his first question is what you are trying to accomplish. If you want to look more premium so you can charge more, that's a different brand than one built to feel approachable to a homeowner. Different goals, different brands. The strategy starts from the business side. The design comes from our designers.
How long does a branding project take?
A typical brand identity project takes 6 to 10 weeks from kickoff to a finished guidelines document. A simple logo refresh can be faster. A full brand built from scratch with print collateral, signage, and a website to launch into runs longer. You get a real timeline after the first call.
Do you only do branding, or does it come paired with a website?
Both, and either. We've built brands as standalone projects when the client already had a developer they liked, and we've built brands as the front end of a full website rebuild. The handoff is cleaner when the same team does both because the brand is designed to live on the screen sizes it actually has to work on, but we work either way.
What if we already have a logo we like?
Then we keep it. A brand isn't just the logo. It's the system around it: how it gets used on a sign versus a screen versus a business card, the colors and type that pair with it, the photography style, the rules that keep it from drifting over time. We can build the system around an existing mark, refresh the mark inside an existing system, or start fresh. We tell you which one is the actual problem.
Will the brand work for AI search and how my business shows up online?
Half the people researching a vendor today are asking ChatGPT, Claude, or Google's AI Overview. Brand alone doesn't get you cited there, but a clear identity (consistent name, consistent description, consistent visual treatment) makes you easier for those tools to recognize and quote. We pair the brand work with the hidden tags and the answer pages that help the AI tools say your business name correctly.
What do we get when the project is done?
You own everything. The final logo files in every format you'll need (print, web, embroidery, signage), the color and type specifications, a written guidelines document, and any collateral we built as part of the engagement. If we built it, you own it. If you ever decide to take the brand to another shop or run it in-house, we package everything up and walk you through the handoff.
Got a project? Let's talk.
Fill out the form, send an email, or call. The first conversation is free, and we're not going to beat your door down. We'll tell you what to build first, what to skip, and what we'd charge for it. If we're not the right fit for what you're trying to do, we'll tell you that on the first call.