Content Strategy
Messaging that sells, not just fills space.
Tulsa-based, writing for businesses since 1999, with multiple clients we have kept for well over a decade. We build complete content systems (brand messaging, website copy, a 90-day publishing calendar, and the writing that keeps it getting followed) made to turn the questions your buyers actually ask into the pages that bring them in.
Forbes Agency Council · 1,000+ clients · 25+ years
What we mean
Content strategy is more than the blog.
Most people use "content strategy" and "blog posts" interchangeably. The blog is part of it. The other parts are everything around it: the messaging that says what your business actually stands for in plain language, the brand voice that decides how you sound on the page, the words on every page of the site, the calendar that decides what gets written next, and the rules that keep all of it consistent when somebody else (your in-house marketer, your social manager, the next person you hire) is writing without you in the room.
The writing has to work on a service page and on a sales sheet, in an article and in an email. We write for the whole range. The messaging gets tested against the buyer questions it is supposed to answer before the first page is drafted, because the place a content plan actually fails first is the moment a buyer reads it and does not see themselves in it.
We are a small team in Tulsa. 25+ years in business, more than a thousand clients across that time. The same person you talk to on the first call is on the calls when the drafts land, and the same person you call when the messaging needs to stretch into something new a year later.
How we work
From the first conversation to a publishing plan that gets followed.
First conversation
We talk about your business, not the blog. What you sell, who buys, the questions your team gets tired of answering on every sales call, and what "success" looks like a year from now. The content plan only matters in the context of those answers, and most of the meaningful decisions get made before anyone opens a writing document.
Messaging and voice
We figure out the one thing your business stands for in plain language, the way you want to sound on the page, and the handful of stories that prove it. We pull together what you have today (your current site, your sales sheets, anything that goes to a customer) and look at it side-by-side with the businesses you compete against. Then we set direction: what stays, what changes, what we are trying to make people feel when they read your name.
Page writing
Every page on the site, written from scratch around a real buyer question. Service pages, location pages, the about page, the FAQ. The words come first, the layout follows the words. We draft, you review, we revise. We bring real options, not twenty variations to justify the fee. Some firms pad a deliverable with a long list of throwaway directions: a senior writer does the one good draft, junior writers fill out the rest, and the client gets steered back to the real one at the end. We do not work that way. The drafts you see are drafts we would be comfortable putting on your site.
Publishing plan
A 90-day calendar your team can actually follow. Articles, emails, social posts, sales sheets, whatever the strategy calls for. Each piece tied to a buyer question, scheduled on a real day, assigned to a real person. The plan that works is the plan that gets followed, not the one that lives in a spreadsheet nobody opens.
Year two and beyond
You walk away with a written messaging document and brand voice guide so the work stays consistent inside your company and across every outside vendor who touches it: your designer, your developer, the next person you hire to run your social, the marketing director who comes after the one you have now. Most of our content clients stay on month after month because content compounds. The article published this year gets read for years. We have multiple clients we have worked with for well over a decade.
Our approach
What you get that you wouldn't from a freelance copywriter.
Partner, not vendor
We sell relationships, not projects. We worked with our very first client from 1999 for over 20 years, until he retired. Across that time we helped him build his business: the brand for the company itself, then the messaging and writing for a wide variety of product lines (books, seminars, products) as they came along. We were there through periods of growth and through the harder stretches too. The first round of copy on day one is the start. The relationship is what's worth paying for.
Strategy from the business side
Most agencies in our space are owned by a designer or a programmer. Our founder is neither. His background is the business side. When you tell him you want a content plan, his first question is what you are trying to accomplish. If you want more leads from search, that is a different content plan than one built to feel premium so you can charge more. Different goals, different content. The strategy starts from the business side. The writing comes from a team that does this every day.
Custom, not template
No fill-in-the-blank brand voice document. No content templates downloaded from a marketing blog. Every messaging system we build is hand-written for the specific business it represents. The risk with a template is not how it reads on day one. It's that you end up sounding like every other business in your industry that picked the same template. The point of going custom is that the writing sounds like your business, not somebody else's.
Built to be cited, by people and by AI
Content only works if buyers can find it where they are looking. That used to mean Google search results and email inboxes. Today it also means the AI tools your buyers ask for recommendations: ChatGPT, Claude, Google's AI Overview. We write your pages and articles as direct answers to the questions your buyers actually type, with the hidden tags that help the AI tools quote your business correctly when somebody asks.
Selected work
Content we've written.
Industries
Who we write for.
25+ years and 1,000+ clients across these industries. We bring the same level of craft to every one of them.
Industrial & Energy
Pipeline Equipment, Inc.
Legal
Secrest Hill & Secrest
Construction
Caton Asphalt
Home Services
Flash Painting
E-Commerce
Bellara Brass
Music & Entertainment
Garth Brooks, Taylor Swift
Non-Profit
Tulsa Girls Art School
Local & Regional Brands
1,000+ clients
Pricing
What's all this cost?
Most people want to know pretty early on. So let's get it out of the way, before you write a proposal in your head and we both end up in different ballparks.
Unlike many shops in our space, we do not have a minimum budget requirement. We have written content at every size: from a single landing page rewrite, all the way up to a full content system with brand messaging, multi-line service writing, statewide service-area pages, and an ongoing publishing calendar. Projects on our list have ranged from a few hundred dollars to well over $1,000,000.
When you compare us to other shops, you will likely find we are neither the most expensive nor the least. The cheapest option (a freelance writer pulled off a marketplace, a marketing intern, an AI tool spitting out 1,000 words at a time) usually is not a quality problem on day one. It is that the writing falls apart the first time the business changes (a new service line, a new audience, a different buyer question) and there is nothing underneath to hold it together.
The good news is you do not have to do everything in one go. Most of our long-term clients started with a smaller piece and built on it over the years. One client we worked with from 1999 took that approach. He spent a chunk up front, then a little each year as the business grew. By the time he retired over 20 years later, his messaging had been with him through every version of his business.
Monthly Partnership
For businesses that need a content team that actually shows up.
Content strategy is the kind of work that compounds. The article published this year gets read for years. The email sequence that converts in month three is still converting in month thirty. The plans that fail are the ones that get written once and then drift. For larger or more marketing-mature businesses that want the calendar to keep getting followed, we work on a monthly partnership instead of a one-time project. Roughly $500 to $5,000 a month, less than the cost of a single full-time employee. The ongoing writing is built in.
For that, you get our entire team. Strategy, writing, editing, brand voice, designers, back-end programmers, search engine experts, social media, photographers, video. Basically your outsourced content and marketing department, on call. The writing stays consistent because the same team that built the messaging is the team using it on every page, every article, every email, every campaign.
Most of the time, when we sit down with a marketing-aware business and run the math both ways, the monthly model ends up being the better deal.
Questions
What people ask us before they hire us.
What does a content strategy project actually include?
At a minimum, a written messaging document (what your business stands for, in plain language), a brand voice guide, every page of website copy written from scratch around a real buyer question, and a 90-day publishing calendar your team can actually follow. From there it scales: articles and blog posts, email sequences, sales sheets, social posts, scripts, and the ongoing writing that keeps the calendar getting followed instead of slipping after week three. We scope to what your business needs, not to a template package.
What makes you different from a freelance copywriter?
Most agencies in our space are owned by a designer or a programmer. Our founder is neither. His background is the business side. When you tell him you want a content plan, his first question is what you are trying to accomplish. If you want more leads from search, that is a different content plan than one built to feel premium so you can charge more. Different goals, different content. The strategy starts from the business side. The writing comes from a team that does this every day.
How long does a content strategy project take?
A typical content strategy project takes 6 to 12 weeks from kickoff to a finished messaging document, a full set of website copy, and a 90-day publishing calendar. A smaller scope (a single landing page rewrite, a quick voice tune-up) can be faster. Larger scopes (multiple service lines, multiple audiences, statewide service-area pages, an article archive built from scratch) run longer. You get a real timeline after the first call.
Do you only do content, or does it come paired with a website?
Both, and either. We have done content strategy as a standalone project when the client already had a developer and a designer they liked, and we have done it as the front end of a full website rebuild. The handoff is cleaner when the same team does both because the words and the layout get designed together, but we work either way.
What if we already have a brand voice we like?
Then we work inside it. Content strategy is not just the voice. It is the system around it: the messaging that the voice carries, the buyer questions every page is built to answer, the calendar that decides what gets written next, the rules that keep the voice from drifting when other people on your team start writing in it. We can build the system around an existing voice, sharpen a voice that has gone fuzzy, or start fresh. We tell you which one is the actual problem.
Will it sound like AI wrote it?
No. We use AI inside our own process the same way we use a spell-checker. A human still has to write the thing, and a human signs off on every word. The writing that lands is the writing that sounds like a person with a point of view, and that is the part AI cannot do for you.
Will the writing work for AI search and how my business shows up online?
Half the people researching a vendor today are asking ChatGPT, Claude, or Google's AI Overview before they ever land on a website. Most agency-written content is invisible to those tools because it is written for a brand brochure, not for a buyer question. We write your pages and articles as direct answers to the questions your buyers actually type, with the hidden tags that tell those tools what your business does. You get cited where the buyers are looking.
What do we get when the project is done?
You own everything. The messaging document, the brand voice guide, the publishing calendar, every page of copy, every article, every email, every word we ever wrote for you. If we built it, you own it. If you ever decide to take the writing in-house or to another agency, we package everything up and walk you through the handoff.
Got a project? Let's talk.
Fill out the form, send an email, or call. The first conversation is free, and we're not going to beat your door down. We'll tell you what to write first, what to skip, and what we'd charge for it. If we're not the right fit for what you're trying to do, we'll tell you that on the first call.