SEO & AI Search
Get found where your buyers actually look.
Tulsa-based, building websites since 1999, with multiple clients we have kept for well over a decade. Search today is two jobs, not one: getting found in Google, and getting named by ChatGPT, Claude, and Google AI Overview when buyers ask them the questions they used to ask Google. We do both at once.
Forbes Agency Council · 1,000+ clients · 25+ years
What we mean
Search is two jobs now, not one.
Most people use "SEO" and "search" interchangeably, and for a long time they meant the same thing: ranking on Google. They are not the same thing anymore. Google still matters, and the things that drive ranking there (clean code, fast pages, content people actually read) still drive ranking now. What's new is that your buyers are also asking ChatGPT, Claude, Google AI Overview, and Microsoft Copilot questions that used to go to Google. Those tools answer the question right in the chat. If they name your business, you get the lead. If they don't, you're invisible.
The good news is the work to be visible in both layers is mostly the same. Clear writing. Pages that load fast. The hidden tags that tell Google and the AI tools what each page is about. Real expertise on the page, not marketing copy that sounds like every other site in your industry. We do that as one job, not two.
We are a small team in Tulsa. 25+ years in business, more than a thousand clients across that time. The same person you talk to on the first call is on the calls when the rankings come in, and the same person you call when the site needs to stretch into something new a year later.
How we work
From the first conversation to a site that keeps earning rankings in year five.
First conversation
We talk about your business, not the keywords. What you sell, who buys, what your competitors look like online, and what "success" looks like a year from now. The search work only matters in the context of those answers, and most of the meaningful decisions get made before anyone opens an analytics dashboard.
Audit and direction
We pull together what your business looks like to Google and to the AI tools today: how the site loads, what each page is telling those tools it's about, what shows up when a buyer searches the questions that should bring them to you, and what ChatGPT, Claude, and Google AI Overview say when we ask them about your business by name. Then we look at it side-by-side with the businesses you compete against and set direction.
Foundation
Most of the gain comes from work most owners never see. Page speed, clean code, the hidden tags that tell Google and the AI tools what each page is about, and the structure that lets a buyer get from a search result to the answer in one click. Some firms pad an audit with hundreds of low-priority fixes to justify their fees. We fix what actually moves the line and leave the rest for later, or skip it entirely if it does not matter for your business.
Content that answers the question
We write your pages as direct answers to the questions your buyers actually type. Service pages, location pages, and articles that read like a buyer asked and you answered. That is the kind of content the AI tools quote, and it is the kind Google has rewarded for years. We work from the questions you already get in sales calls, not from a generic keyword list.
Year two and beyond
Search work compounds. The site keeps earning rankings, the content keeps getting cited, and the same team that built the foundation keeps the work moving as Google and the AI tools change. We have multiple clients we have worked with for well over a decade, and the search work for most of them looks nothing like the work we started with.
Our approach
What you get that you wouldn't from a keyword shop.
Partner, not vendor
We sell relationships, not projects. We worked with our very first client from 1999 for over 20 years, until he retired. Across that time we helped him build his business: the brand for the company itself, then the websites, content, and online presence for a wide variety of product lines (books, seminars, products) as they came along. We were there through periods of growth and through the harder stretches too. The audit on day one is the start. The relationship is what's worth paying for.
Strategy from the business side
Most agencies in our space are owned by a keyword specialist or a developer. Our founder is neither. His background is the business side. When you tell him you want more leads, his first question is what a good lead actually looks like for you, and what one is worth. Rankings on the wrong terms don't help anyone. Different goals, different work. The strategy starts from the business side. The search and AI work below it comes from people who do this every day.
Custom, not template
No checklist SEO. No off-the-shelf content packages with a different logo on top. Every site we work on is hand-built for the specific business it represents, and every page is written for a specific question a buyer actually asks. The risk with a template approach is not that the work looks bad on day one. It's that you end up reading exactly like every other business that hired the same shop, on the pages where Google and the AI tools are deciding who to send a buyer to. The point of going custom is that the site sounds like your business, not somebody else's.
Built to be cited by AI
Half the people researching a vendor today are asking ChatGPT, Claude, or Google's AI Overview. Most agency-built sites are invisible to those tools. We add the hidden tags that tell them what your business does, write your pages as direct answers to the questions your buyers actually type, and publish a clean text index of your business that AI tools can quote from. When somebody asks an AI tool the question your buyers ask, you have a real chance of being the answer it gives.
Selected work
Search work we've built.
Industries
Who we work with.
25+ years and 1,000+ clients across these industries. We bring the same level of craft to every one of them.
Industrial & Energy
Pipeline Equipment, Inc.
Legal
Secrest Hill & Secrest
Construction
Caton Asphalt
Home Services
Flash Painting
E-Commerce
Bellara Brass
Music & Entertainment
Garth Brooks, Taylor Swift
Non-Profit
Tulsa Girls Art School
Local & Regional Brands
1,000+ clients
Pricing
What's all this cost?
Most people want to know pretty early on. So let's get it out of the way, before you write a proposal in your head and we both end up in different ballparks.
Unlike many shops in our space, we do not have a minimum budget requirement. We have built search work at every size: from a focused audit and a few core fixes on the pages buyers actually land on, all the way up to full rebuilds with new content across many service pages, statewide service-area coverage, and a full e-commerce site launching alongside. Projects on our list have ranged from a few hundred dollars to well over $1,000,000.
When you compare us to other shops, you will likely find we are neither the most expensive nor the least. The cheapest option (the keyword shop charging $400 a month to run a checklist on every client, or the freelancer who promises page-one rankings in two weeks) usually is not a quality problem on day one. It is that the work doesn't tie to your business, so even when the numbers move, the leads don't. Or worse: the shortcuts get the site penalized and you end up further behind than where you started.
The good news is you do not have to do everything in one go. Most of our long-term clients started with a smaller piece and built on it over the years. One client we worked with from 1999 took that approach. He spent a chunk up front, then a little each year as the business grew. By the time he retired over 20 years later, his online presence had been with him through every version of his business.
Monthly Partnership
For businesses that need an actual marketing team.
For larger or more marketing-mature businesses, we work on a monthly partnership instead of a one-time project. Roughly $500 to $5,000 a month, less than the cost of a single full-time employee. The ongoing search and AI work is built in.
For that, you get our entire team. Search experts, back-end programmers, copywriters, designers, social media, photographers, video. Basically your outsourced marketing department, on call. The same team writes the content that gets cited, fixes what breaks when Google or one of the AI tools changes the rules, and reports on what's moving every month so you can see the work paying off.
Most of the time, when we sit down with a marketing-aware business and run the math both ways, the monthly model ends up being the better deal.
Questions
What people ask us before they hire us.
What does an SEO and AI search project actually include?
At a minimum, an audit of where your business shows up today (in Google and in the AI tools), the technical work that makes your pages fast and easy to read, content written as direct answers to the questions your buyers are typing, and the hidden tags that tell Google and the AI tools what your business does. From there it scales: new service-area pages for the metros you cover, deeper articles built around the questions you keep getting in sales calls, and ongoing work to keep the site moving as Google and the AI tools change. We scope to what your business needs, not to a template package.
What makes you different from a typical SEO agency?
Most SEO firms in our space are owned by someone whose background is keyword research or link building. Our founder is neither. His background is the business side. When you tell him you want more leads, his first question is what a good lead actually looks like for you, and what one is worth. Different goals, different work. The strategy starts from the business side. The search and AI work below it comes from people who do this every day.
How long until we see results?
Search work compounds. The first 30 to 60 days is foundation: cleaning up what's slowing the site down, fixing the pages buyers actually land on, and giving Google and the AI tools something real to read. Most clients start seeing the line move in the second or third month and keep climbing from there. Anyone promising you page-one rankings in two weeks is either lying or about to get you penalized.
Do you only do search, or does it come paired with a website?
Both, and either. We've taken on search work as a standalone project when the client already had a site they liked, and we've built search into a full website rebuild from day one. The handoff is cleaner when the same team does both because the site is built to be found from the first line of code, but we work either way.
What if we already have an SEO firm or content team?
Then we work with what you have. A lot of the work people pay an SEO firm for is real, and we don't redo it for the sake of redoing it. We can audit what's already in place, fill the gaps (usually the AI search side and the technical pieces most agencies skip), and hand you a plan that says what to keep, what to change, and what to add. We tell you which of those is the actual problem.
Will the work get us cited by Google AI Overview, ChatGPT, and Claude?
Half the people researching a vendor today are asking ChatGPT, Claude, or Google's AI Overview. Most agency-built sites still don't address it. We add the hidden tags that tell those tools what your business does, write your pages as direct answers to the questions your buyers actually type, and publish a clean text index of your business that the AI tools can quote from. When somebody asks an AI tool the question your buyers ask, you have a real chance of being the answer it gives.
What do we get when the project is done?
You own everything. The audit, the keyword research, the content we write for you, the technical work in the site, the rankings as they grow, and any tracking we set up. If we built it, you own it. If you ever decide to take the work to another shop or run it in-house, we package everything up and walk you through the handoff.
Got a project? Let's talk.
Fill out the form, send an email, or call. The first conversation is free, and we're not going to beat your door down. We'll talk through what you're trying to do, run a quick check on where your business shows up today (in Google and in the AI tools), and tell you what to fix first, what to skip, and what we'd charge for it. If we're not the right fit for what you're trying to do, we'll tell you that on the first call.