Categories: Music Industry, Web Design

Taylor Swift

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Creative State has had the pleasure to work with a variety of music artists and record labels over the years. One of the most notable artists we have worked with is Taylor Swift. Not trying to brag, but we hear she is kind of a big deal. Our relationship with Taylor and her record label Big Machine Records resulted in several successful promotional projects, most notably the "Fearless" Pre-Order Mosaic promotion.

Fearless Mosaic Promotion and Album pre-order

To help promote Taylor Swift's highly anticipated second studio album "Fearless", Creative State worked alongside Big Machine Records to develop a pre-order landing page and a one of a kind interactive mosaic. The first 10,000 customers to pre-order the special edition box set of "Fearless" got the opportunity to upload their photo to Taylor's website to be used in the mosaic. The mosaic photo would then be printed as a poster and included in all physical copies of the CD. In addition to developing the image submission process Creative State developed a custom one-off interactive mosaic viewable by the public. The interactive mosaic allowed users to zoom in on the mosaic to see more detail. Each photo on the mosaic could be selected to bring up the user's information. As the poster was made up of over 10,000 images, users could use the interactive mosaic to find exactly where their image was in the mosaic by searching for their name. The pre-order and album were a huge success and remains Taylor's most successful album to date at over 7 Million copies sold.

Interactive Mosaic

Taylor Swift Mosaic

Album Pre-Order

Taylor Swift Pre-Order Landing Page

Promotional Landing Pages

In addition to the "Fearless" project Creative State designed and built several promotional landing pages in Partnership with brands such as L.E.I. Jeans and Seventeen Magazine. These promotional pages offered a platform for users to download a free song from Taylor.

LEI Jeans Free Download

Taylor Swift LEI

Seventeen Magazine Free Download

Taylor Seventeen Magazine
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